Writing with the Brain in Mind TM
1) Captivate: Attract and Hold Attention. Content works in concert with design elements to captivate visitors. Unruly, crowded content with long lines of text, scroll-down pages and too little white space can ruin the look of a well-designed website. Click!
2) Communicate: Get Your Message Across. Content must communicate with visitors, not simply provide information. By communicating the positioning of the product, and the key benefits that support it, the website creates a favorable response.
3) Convert: Generate Commitment. Content needs to drive action, change opinion, click the mouse, inspire a new choice or in some other way convert passive visitors into active participants.
To accomplish these goals, Incite Brain Works combines marketing moxie, insight into the brain, and creative, persuasive writing skills.
Writing American English
When using content development or rewriting services from Incite Brain Works, you are assured of having...